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Tuesday, 16 July 2013

Brand and Audience Engagement Manager - Vinelab - Lebanon

Posted on 22:50 by Unknown
Have a passion for entertainment? Are you a fan of Arabic music? Are you a social media guru? Are you a pro in managing and developing audience online? Do you enjoy mixing between people, data, and technology?

- Oversees the operations of the department: assigns and coordinate the tasks of the team to meet the company’s goals, ensuring a superior quality of service and support to the clients;
- Owns the roadmap budget for the social media tools in use on the Company’s sites, directing social media tool integration;
- Ensures a consistency in voice and image in order to cultivate a strong community around the brand/ or artist;
- Creates the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services;
- Generates creative campaigns and social activation to boost the client’s presence both online and offline;
- Coordinates the planning of engaging social media campaigns, ensuring audience acquisition and supporting monetization across the company’s portfolio;
- Provides benchmarks and analyze data provided by the Social Media Team, to inform company-wide decision making and commercial campaign targets are met
- Stays up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies.
- Create audience development tactics on social media and cross platform owned media, both web and mobile.
- Monitors and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry;
- Interacts with clients and recruit employees to grow the department in parallel to the clients’ increasing demands;
- Monitors the competition and is aware of market changes and developments;
- Works in parallel with the CEO to establish new business contacts by providing great pitches to prospective clients;

Requirements
- Creative, diplomatic, cool under pressure. Have a thick skin and fantastic interpersonal skills
- Strong project management or organizational skills
- Knowledge of the Arabic entertainment industry
- Strong knowledge of social tools utilized to develop and manage an online audience
- Team player, with the confidence to take the lead and guide other departments when necessary
- Social Networking experience a must, tools i.e. Facebook, Facebook connect, Open graph, Twitter, LinkedIn, YouTube etc.
- Great analytical skills and advanced knowledge of social media measuring and sentiment analytical tools;
- Great writing skills and excellent command over Arabic both written and spoken;
- Good command over English both written and spoken;
- Candidate must be willing to work around the clock, in case of emergency;
- Passion, Integrity and Energy
- Basic design skills and use of Adobe Photoshop is a plus
- Knowledge of the MENA region audience/market (Dos and Donts)

jobs@vinelab.com
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