Main responsibilities & duties
- Social media market researcher, gathering, analyzing, and reporting on data about a particular client’s audience, market, industry, products, key competitors, customers and brand.
- Collect & interpret online and social media conversation data using tools like Radian6, SocialEyez or others, in order to measure brand perception, brand reputation, analyze sentiment analysis, assess to find key insights or to help team members being community managers or strategists to optimize clients’ social media and digital presence, engagement, marketing campaigns and customer experience.
- Responsible for turning data from conversations and behaviors in and among syndicated video sites/applications, mobile, widgets, forums, blogs, social networks, and other social media], into insightful and actionable analysis and recommendations for clients.
- Collaborate with clients and internal team members to develop clear business and measurement objectives for each initiative.
- Build weekly and monthly reports and measure against set of KPIs, analytics and qualitative findings from ongoing clients’ online monitoring
- Research and understand client requirements, needs, context and goals, when performing social business analysis, by studying clients business functions; gathering information, evaluating output requirements working with team members consultants and managers
- Utilize data, customer feedback, and critical thinking to determine effectiveness of brand strategies and campaigns and make adjustments as necessary.
- Research, understand and use industry-specific and general brand activation trends to guide creative and innovative approaches.
Qualifications
- Arabic fluent: excellent written & spoken (native)
- English fluent: Good written & spoken
- Digital communication skills
- Presentation skills
- Ability to convince
- Excellent written and verbal communication skills, ability to prepare clear and concise client-ready documents
- At ease in presenting strategic projects and solutions
- Excellent analytical, organizational, project management and time management skills
Computer knowledge & SM skills
- Word, Excel, PowerPoint
- Strong expertise and usage of Excel
- Experience working with popular social media monitoring and web analytics tools, ability to translate the collected social conversations data into valuable insights to assist clients in their business and social media engagement.
- Data Analytics background
- High knowledge & usage of Social Media channels such as Facebook, Twitter, LinkedIn, Blogs, YouTube
- Web literacy and strong interest in social media
General skills
- Deep understanding of digital marketing strategies and tactics across a range of disciplines including social media, search marketing, branding, HR and others
- Ability to communicate fluently with business audiences
- Excellent eye for detail and accuracy
- Experience in quantitative and qualitative research programs, with proven ability to demonstrate data interpretation capabilities, including designing and analyzing online surveys.
- Knowledge of data collection methods and analytical and statistical techniques, dashboard experience desirable
Education & Experience
- University Degree: BA in Business, Finance, Economics,Statistics, Marketing
- Master a plus
- Experience 1-3 years experience in a reporting/analytics role
- Business experience in working in management consulting (as business analyst preferable) or marketing research.
CV and motivation letter to info@experts4social.com
- Social media market researcher, gathering, analyzing, and reporting on data about a particular client’s audience, market, industry, products, key competitors, customers and brand.
- Collect & interpret online and social media conversation data using tools like Radian6, SocialEyez or others, in order to measure brand perception, brand reputation, analyze sentiment analysis, assess to find key insights or to help team members being community managers or strategists to optimize clients’ social media and digital presence, engagement, marketing campaigns and customer experience.
- Responsible for turning data from conversations and behaviors in and among syndicated video sites/applications, mobile, widgets, forums, blogs, social networks, and other social media], into insightful and actionable analysis and recommendations for clients.
- Collaborate with clients and internal team members to develop clear business and measurement objectives for each initiative.
- Build weekly and monthly reports and measure against set of KPIs, analytics and qualitative findings from ongoing clients’ online monitoring
- Research and understand client requirements, needs, context and goals, when performing social business analysis, by studying clients business functions; gathering information, evaluating output requirements working with team members consultants and managers
- Utilize data, customer feedback, and critical thinking to determine effectiveness of brand strategies and campaigns and make adjustments as necessary.
- Research, understand and use industry-specific and general brand activation trends to guide creative and innovative approaches.
Qualifications
- Arabic fluent: excellent written & spoken (native)
- English fluent: Good written & spoken
- Digital communication skills
- Presentation skills
- Ability to convince
- Excellent written and verbal communication skills, ability to prepare clear and concise client-ready documents
- At ease in presenting strategic projects and solutions
- Excellent analytical, organizational, project management and time management skills
Computer knowledge & SM skills
- Word, Excel, PowerPoint
- Strong expertise and usage of Excel
- Experience working with popular social media monitoring and web analytics tools, ability to translate the collected social conversations data into valuable insights to assist clients in their business and social media engagement.
- Data Analytics background
- High knowledge & usage of Social Media channels such as Facebook, Twitter, LinkedIn, Blogs, YouTube
- Web literacy and strong interest in social media
General skills
- Deep understanding of digital marketing strategies and tactics across a range of disciplines including social media, search marketing, branding, HR and others
- Ability to communicate fluently with business audiences
- Excellent eye for detail and accuracy
- Experience in quantitative and qualitative research programs, with proven ability to demonstrate data interpretation capabilities, including designing and analyzing online surveys.
- Knowledge of data collection methods and analytical and statistical techniques, dashboard experience desirable
Education & Experience
- University Degree: BA in Business, Finance, Economics,Statistics, Marketing
- Master a plus
- Experience 1-3 years experience in a reporting/analytics role
- Business experience in working in management consulting (as business analyst preferable) or marketing research.
CV and motivation letter to info@experts4social.com