Marketing Specialist - Azadea - Lebanon

The Marketing Specialist is responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.

Key Responsibilities
- Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues
- Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities
- Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share

Desired Skills and Experience
- Strong knowledge of key Marketing and Advertising principles
- Bachelor’s Degree in Marketing or equivalent
- 2/3 years of experience in a similar field
- Sports experience is a plus
- Fluency in English; Arabic is a Plus
- Proficiency in MS Office

Apply Online

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SEO Specialist - Eastline Marketing - Lebanon

Seeking a talented individual who is passionate about online marketing and who will be working in the field of search engine optimization (SEO).

Main Responsibilities
- Prepare SEO proposals for potential clients
- Perform keyword research
- Optimize copy and landing pages for search engines
- Look for link building opportunities through research and email outreach
- Develop and implement link building strategy
- Draft initial on-site SEO reports following the audit of various website components including website architecture, link structure and content
- Work with the development team to ensure SEO best practices are properly implemented
- Draft monthly SEO reports for clients containing measurement and comparison of KPIs
- Maintain knowledge of current SEO practices to develop and recommend new SEO strategies
- Maintain awareness of various SEO resources and tools

Specific requirements
- In-depth experience of Google Analytics or other Analytics tools
- Proficiency in MS Excel, PowerPoint, and Word
- Desired: Knowledge of HTML/CSS

Basic requirements
- Thirst for knowledge and learning new concepts & ideas
- Excellent analytical, organizational, project management and time management skills
- Good English speaking and writing skills (Arabic and French are a bonus)
- Must be productive, committed, creative, innovative, and a good problem-solver

info@eastlinemarketing.com

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SEO/SEM Specialist - Leo Burnett - Lebanon

Job Description
- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, attempts to improve the clients' sites' rankings in major search engines.
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Desired Skills and Experience
- The Search Specialist would need to have knowledge in SEO (search engine optimisation) and SEM (Search engine Marketing).
- Needs to have a very strong knowledge in data analysis and interpretation.
- Would also have to be able to explain the data to people in a simple manner (data storyteller) and be able to derive the important conclusions from testing and implement the necessary actions based on said conclusions: Identify opportunities and threats, adapt the search campaign based on results...

recruiting@beirut.leoburnett.com

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Monitoring & Evaluation Specialist - World Learning - Lebanon

World Learning has an immediate vacancy for a Monitoring & Evaluation Specialist for the USAID-funded “Expand Your Horizon” (EYH) program in Lebanon. Duration: about 2 years. Lebanese nationals are highly encouraged to apply. Please transmit CV and cover letter (in English) with the post title on the subject line explaining why you are best qualified for this position. Please also provide three professional references with contact information. Only finalist candidates will be contacted.

Background: This position supports a technical training and capacity building project in Lebanon. The program is intended to contribute to building the capacity of Lebanese organizations and individuals to act as catalysts for democratic reform, economic growth and social stabilization of Lebanon.

The Monitoring & Evaluation Specialist will be of Lebanese nationality. S/he will report to the Project Director and have strong capacities in needs assessment, monitoring performance of the project, and rigorously tracking and evaluating the impact.

Specific Responsibilities:
1. Design
- In collaboration with technical specialists, prepare results frame works, performance monitoring and evaluation plans for new programs/proposals, including indicators, data collection methodologies, measurement tools and analysis and reporting protocols; conduct in-house staff training.
- In addition to project-specific indicators, develop project-wide indicators for each sector and collect, synthesize and report as needed.

2. Monitoring
- Establish project monitoring systems, including overall design, instrumentation, data collection/aggregation, and analysis. Oversee the quality and processing of data collection where required. As needed, work with/train project staff, grantees and local partners in monitoring activities.
- Review, improve and disseminate general project reporting guidelines, for both periodic and final project reports.
- In collaboration with appropriate project and/or technical staff, review project reports (be they quarterly, semi-annual or annual, performance monitoring plan reporting, work plan development, and so on) for quality and to ensure that reports and other project documents capture progress, effectiveness, and impact of programs; ensure that results of report reviews are constructively fed back to project teams.
- Develop internal database, or add to existing knowledge management systems, in order to fully house and capture project successes, results and/or challenges.
- Ensure compliance with program standards expected/required by external oversight agencies.

3. Evaluation
- Develop overall strategy for program evaluation strategies and systems.
- Lead teams for internal or donor-required evaluation. Working with assigned project manager or field-based project directors, design scopes of work, methodologies, time lines, products and deliverables, manage external consultants, interact with donors when needed, review products for quality.

Desired Skills and Experience
- Bachelor’s degree in a field related to international development and/or social sciences.
- Minimum five years relevant experience in field of M&E.
- Demonstrated experience in monitoring and evaluation design, applied research, indicator development; strong analytical skills; understanding of donor requirements and expectations, particularly the USG is preferable. Excellent oral and written English communication.
- Excellent inter-personal, inter-cultural and teamwork skills, as well as sound judgment and strong initiative, as needed to work independently. Ability to mentor and provide training.
- Good computer skills essential, including Word, Excel, project and database management, statistical packages.
- Lebanese encouraged to apply

recruitment4@worldlearning.org

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Social Media Specialist/Consultant - Experts4social - KSA

The Social Media Specialist role requires an individual who can harness integrated marketing communications, brand building, corporate communications, social media marketing, stakeholders’ engagement and issues management to create, implement and monitor a comprehensive social media strategy and program for the brand and client, helping accelerate community building, brand visibility, healthy engagement and increase client’s business.

He/she will be the primary point of contact for each brand’s social presence and will drive social strategy development and brand/product integration.

He/she will play a leading role in driving audience engagement for our clients in the social media space. He/she has a strong grasp and demonstrable knowledge of social media, being immersed in it both personally and professionally.

He/she is an experienced user of social media platforms and has the experience of running social media campaigns and is an expert in instigating and participating in valuable consumer conversations on behalf of our clients.

He/she is able to produce excellent written materials (deliverables) and understand the importance of creating engaging content and maintaining the appropriate etiquette.

He/she has a broad experience with a variety of monitoring and evaluation tools.

He/she is able to produce excellent written materials (deliverables) and understand the importance of creating value via social media, not just fans, engaging the company with adequate content and maintaining the appropriate etiquette.

He/she has an experience in working in KSA, understanding the culture and social media engagement needs, culture and constraints.

Main responsibilities & duties
Strategic planning
- Develop, communicate and oversee a strategic plan for building/enhancing the client’s brand and enhancing client's customer loyalty via social media.
- Responsible for the creation, conception, and presentation of social media strategy and integrated marketing campaigns.
- Provide strategic leadership for agency partners and internal stakeholders on social integration and best practices; lead and manage annual social execution planning; stay abreast of competitive landscape.
- Collaborate with client to uncover and articulate business needs and objectives, craft appropriate strategies and identify/implement programs to achieve client goals

Community Management
- Drive engagement on Facebook, Twitter, LinkedIn, Google+, Instagram, Blog, Forums, or any social media channels used and recommended to clients
- Responsible for creating the client's community, driving participation and collaboration initiatives as well as delivering best practices
- Responsible for the coordination of client service, production and strategy/planning teams ensuring that community strategy supports overall client's brand goals and objectives
- Produce and manage monthly and weekly editorial planning for clients’ social channels
- Create, implement and manage all escalation processes with client/internal teams
- Create and enforce the Social Media Guidelines as defined by the client

Campaign Management
- Ensure that daily program requirements are being executed and that overall strategy/program goals are being met, on a daily, weekly and monthly basis
- Provide daily supervision of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
- Responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to WOM ethics and best practices.
- Ensure consistency of messages across multiple networks

Client management
- Responsible for ongoing management and execution of the social media strategy and programs of assigned clients (deliverables, account set-up, training, implementation)
- Provide clients with sound support and advice
- Develop and foster account relationships, including understanding of each brand’s goals, markets, needs and expectations. Create/maintain both vertical and horizontal client contact relationships, working toward deeper penetration at senior management level.
- Attend and lead client meetings on an ongoing basis, interface as needed with executive level and middle management level
- Create and deliver strong and compelling communications providing context and rationale to the client behind recommendations, proposals and new ideas.
- Facilitate strong relationships and open communication between client leadership and internal team.

Reporting & analysis
- Lead social media monitoring efforts (brand perception, online reputation, competitors presence); distribute learnings and insights, address issues and opportunities. Act as a liaison with other internal team members. Provide directional learnings and actionable insights across all metrics.
- Develop, manage and share trend reporting and opportunity landscape.
- Aggregate metrics and provide campaign scorecard across all execution channels.

Team leadership
As a Consultant, you’ll have to supervise executive and associate members of the team such as Analysts and Community Managers.

Qualifications
- Bachelor's Degree
- Master’s Degree Preferred
- At least 5 years experience in marketing and social media strategy
- English: Fluent written and oral
- Arabic: Excellent - Fluent written and oral
- High knowledge & usage of social media platforms and tools
- Knowledge of social media monitoring / analysis systems & ability to translate this data into valuable insights to assist clients’ business
- Ability to convince
- Exceptional communication skills with the team
- Excellent verbal, written (copywriting), and presentation skills.
- Self-driven
- Results oriented, with a positive outlook
- Strong content management & editorial experience
- Strong team player
- Strong attention to detail
- Good project management skills
- Actively participates in a wide variety of social media activities such as blogging, community development and management.

CV and motivation letter to info@experts4social.com

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Social Media Specialist - SAMACO - KSA

- Create, track and maintain a social media strategy that maps to a broader content and communications strategy
- Implement online marketing plans for social media and word of mouth driven programs
- Monitor and engage in brand related online conversations
- Influencer Outreach
- Identify and communicate with online influencers present in various social media outlets
- Create integration and syndication between all social profiles and platforms
- Work with Product teams to develop content to push through social media
- Work with internal teams to create compelling viral campaigns to drive awareness and sales across all key brands and constituents
- Research and propose new opportunities for social media marketing and advertising campaigns
- Provide metrics and ROI for participation in social media sites and ensure success
- Develop plans to support new product launches and company initiatives
- Stay current with social media trends and incorporate as appropriate to improve the customer experience, drive sales and leverage ongoing customer involvement
- Investigate and implement new technologies, services and capabilities and/or vendor solutions that enhance social media efforts

- Basic Salary: SR7,500 - 10,000
- Accommodation 25% of the basic salary will be paid on monthly basis
- Transportation: 10% of the basic salary will be paid on monthly basis
- Health Care: Health Care is provided for self, spouse and two (2) children below 18 Yrs Airline Tickets: One economy class ticket is provided for self, spouse and two (2) children below 18 Yrs to the point of origin
- Reporting Line: IT GM
- Education Bachelor Degree from a recognized university.

info@samaco.com.sa

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Senior Marketing Specialist - Azadea - Lebanon

The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns ensuring the Brand is consistently presented.

- Develop and implement creative marking concepts that will support the brand, generate revenues and drive traffic to the stores
- Manage day-to-day communication with stores/external partners to ensure proper implementation of promotions and lead relationships with media partners
- Specific Virgin: Identify and approach potential media customers to maximize department revenues and help achieving the marketing target
- Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/ Brand owner in order to ensure brand image standardization
- Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return
- Set up and implement a timetable of promotions and activities in support of the brand, plans and campaign
- Maintain strong relationships with concerned parties while establishing a robust relationship with franchisors to assure a deeper understanding of brands and their directions at the best possible cost
- Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments
- Specific for Fashion: Support local markets with needed communication tools to attain their set marketing objectives

Requirements
- Bachelors Degree in Marketing or equivalent
- 3-4 years of experience in a similar field
- Fluency in English. Arabic is a Plus
- Proficiency in MS Office
- Change and Adaptability
- Customer Focus
- Self - Development
- Relationship Building
- Commercial Understanding
- Planning and Organizing
- Communication Skills

hr.lb@azadea.com

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Social Media & E-marketing Specialist - UDC - Qatar

United Development Company (UDC) are seeking a Social Media & E-marketing Specialist

The Role
Social Media Branding
- Define online target audience and brand positioning
- Manage and support the Social Media Team, ensuring a superior quality of communication and project delivery
- Ensure that all information broadcasted on social media channels complies with the brand image requirements
- Ensure that all information broadcasted on social media channels complies with the local culture
- Define social media guidelines such as language, tone, third party filters, goals and objectives
- Coordinate with relevant parties for content approval
- Responsible for page branding (look and feel) while adhering to company’s corporate image
- Collect material and content driven by marketing activities (Banners, Photo shoots, dishes, décor, promotional material, etc.)
- Responsible for ensuring the proper usage of social media brands on print and digital material (e-mailer, brochures, signature, flyers, publications)
- Compile digital databank (photos and videos) to be released periodically on digitally driven channels (such as YouTube, Instagram, Flickr, etc.)
- Coordinating marketing calendar with online activities

E-Marketing
- Define online target audience and brand positioning
- Act as a subject matter expert and stay updated and informed on emerging e-marketing technologies and new marketing strategies
- Plan e-marketing campaigns
- Monitor e-marketing trends regularly - Develop a strategy for buying advertising space online
- Responsible for promoting the brand and coordinating online marketing campaigns across integrated communications channels
- Works with the Corporate Communications teams to develop content when necessary

Requirements
- University degree in Business Administration with 5/8 years experience in administration and operations management is desirable.
- Good problem solving skills and experience in working with senior management.
- Fluency in English language. Fluency in Arabic is a plus.
- Team player & strong personal contributor, with a process and results orientation.
- Ability to maintain a composed and professional demeanor within a flexible and busy work environment.
- Excellent communications, presentational and persuasive skills in order to build and maintain effective working relationships with the various managers, departments and staff groups
- A good sense of priorities, strong commitment and with the flexibility, adaptability and the high energy needed to achieve results in a dynamic, entrepreneurial international organization

Apply online

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