Responsibilities - Develop and execute marketing plans and programs, both short and long range, in order to ensure the profit growth and expansion of Deek Duke brand - Establish marketing goals in order to ensure increasing in market share and profitability of Deek Duke - Conduct demographic and other marketing studies in order to identify trends to maximize effectiveness of marketing efforts - Research targeted markets and evaluate marketing strategies in order to identify and pursue potential consumers of Deek Duke services - Plan and oversee the organization's advertising and promotion activities in order to achieve best results of each campaign - Communicate plans and controls to outside advertising agencies on on-going campaigns in order to maximise exposure - Develop plans and manage CRM programme for Deek Duke guests in order to build customer loyalty - Develop and recommend pricing strategy for the organization in order to drive profitability and market in the long term - Evaluate market reaction to advertising programs, merchandising policy and product packaging and formulation in order to ensure the timely adjustment of marketing strategy and plans - Conduct marketing surveys on current and new product concepts in order to meet changing market and competitive conditions - Prepare marketing activity reports in order to review and track effectiveness of campaigns - Cooperate with upper management in order to set long-term marketing goals and strategies - Prepare regular reports for the Business development Director
Position Requirements - B.A or M.A in Marketing, Communications, or Business - Minimum of four years in managerial role
A Community Manager is the face of the company, managing communications in both directions. He is responsible for all communications, PR, social media, events, and content creation, among other things. The Community Manager will be responsible for ensuring active and engage communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a presence for our partners as well as to integrate their messaging into the community in a compelling and valuable way for the members.
Accountabilities & Responsibilities: Community Strategy - Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns - Interpret the direction of strategy/planning and creative leads - Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives
Content creation - Publishing - Create and maintain Content Calendars, including writing Facebook Status Updates - Post relevant content in accordance with Content Calendar - Writing blog posts, articles, newsletters, communications materials, and material for social media channels
Moderation - Review user generated comments and posts in a quick and timely manner - Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience - Enforce the Social Media Guidelines as defined by the brand - Escalate User Generated Content, where appropriate, to internal and client stakeholders
Social media marketing Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
Customer relations The Community Manager is responsible for customer support – answering questions however they come in (phone, e-mail, Twitter)
Communications/marketing strategy The Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
Analytics: Listening & Reporting - Utilize social listening tools like Radian6, Buzzlogic,… to generate insights - Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
Team leadership Participate constructively in inter-departmental brainstorming and crisis management sessions.
Minimum Knowledge & Experience - Education: Bachelor degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or related fields. - Languages Written and spoken fluency in English & Arabic languages - Computer Knowledge Word, Excel, PowerPoint, Social Media monitoring tools - Experience 2 to 3 years of experience managing social media platforms or communities for brands
Specific Social Media Skills - High knowledge & usage of Social Media tools such as: - Facebook, Twitter, Linked In, Blogs, YouTube etc. - Social media monitoring tools - Strong content management & editorial experience - Knowledge of social media monitoring / analysis systems & ability to translate this date into valuable insights to assist business & clients. - Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. - Understanding of popular social networks – design, functionality, users - Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
The Marketing Specialist is responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.
Key Responsibilities - Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues - Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities - Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization - Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market - Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities - Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share
Desired Skills and Experience - Strong knowledge of key Marketing and Advertising principles - Bachelor’s Degree in Marketing or equivalent - 2/3 years of experience in a similar field - Sports experience is a plus - Fluency in English; Arabic is a Plus - Proficiency in MS Office
Job description - Word of Mouth Marketing: develop programs with grassroots marketing to increase friends/drive traffic up from Facebook and other social networks. - Mobile Marketing: Launch mobile text campaigns. - Determine effectiveness of campaigns and make recommendations to the team. - Manage social media campaigns and day-to-day activates. Duties include online advocacy, writing editorial, community-outreach efforts, online contest/competitions, promotions, etc. - Manage presence in social networking sites including Facebook, Twitter, Instagram and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. - Monitor effective benchmarks for measuring the impact of social media tactics, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. - Regularly feedback insights gained from social media monitoring into the Marketing teams, to help them evolve their strategies in a timely fashion. - Monitor trends in social media tools, trends and applications. - Case studies documentation.
Desired Skills and Experience - At least 1 year of digital marketing experience. - Must be passionate about digital marketing. - Must know basic HTML, Photoshop, illustrator and be adept in Microsoft Word, Excel, PowerPoint and Outlook. - Must have strong written and verbal communication skills. - Calm, positive, and professional demeanor. - Strong interpersonal skills with the ability to work with all types of personalities. - Must be highly organized and capable of developing and keeping to a project timeline. - Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities. - A creative approach to social strategy - Understanding of paid and organic social strategy - Bachelor’s degree strongly preferred.
- Follow up on commercial deals - Launch and Monitor Marketing initiative with clients - Initiate cross promotional activities - Recommend marketing actions - Market and price monitoring
Desired Skills and Experience - Academic background: Preferably university graduate in Marketing or Business - Administration (emphasize in Marketing) - Experience: 3 To 4 years experience in a similar position - Presentable, Strong communication skills, Dynamic, Creative, Hard worker, Intellectual, Attention to details, Meticulous, Sense of follow up, Good reporting skills - Languages: Arabic, English and French
Job Description - Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, attempts to improve the clients' sites' rankings in major search engines. - Review and analyze client sites for areas that need to improved, deleted, or revised. - Prepare detailed strategy reports. - Identify the least expensive but most powerful and profitable keywords for client sites. - Run pay-per-click campaigns. - Improve a company's organic search results. - Write effective headlines, body copy, and websites. - Ensure websites are filled with optimal keywords. - Place keywords appropriately in copy to gain most search engine traffic. - Write effective call-to-action statements. - Write original, powerful SEO content for blogs and websites. - Implement off-page SEO content strategies such as coding. - Effectively use header tags. - Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines. - Strategize ways to improve and track site performance. - Compile and present SEO performance reports. - Consult with web designers to improve the navigation of a site to enhance its search engine ranking. - Utilize basic programming and web design skills to enhance SEO. - Create advanced SEO strategies. - Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Desired Skills and Experience - The Search Specialist would need to have knowledge in SEO (search engine optimisation) and SEM (Search engine Marketing). - Needs to have a very strong knowledge in data analysis and interpretation. - Would also have to be able to explain the data to people in a simple manner (data storyteller) and be able to derive the important conclusions from testing and implement the necessary actions based on said conclusions: Identify opportunities and threats, adapt the search campaign based on results...
Currently looking for a Senior Accounts Executive to join our Client Servicing team.
Desired Skills and Experience - BA in Business, Advertising or Marketing. - 2 years experience in a related field (ideally in an advertising company). - Responsible for liaising between the client and other agency staff to coordinate campaigns. - Manages administrative and campaign work, ensuring that it is all completed on time and within budget. - Presenting creative work to clients for approval or modification. - Writing briefs and client reports.
The Marketing Specialist is responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.
Key Responsibilities - Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues - Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities - Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization - Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market - Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities - Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share
Desired Skills and Experience - Strong knowledge of key Marketing and Advertising principles - Bachelor’s Degree in Marketing or equivalent - 2/3 years of experience in a similar field - Sports experience is a plus - Fluency in English; Arabic is a Plus - Proficiency in MS Office
The SEM is responsible for successfully building, maintaining, growing paid search campaigns and assisting the daily management of paid search campaigns. He is also responsible for creating, managing and optimizing SEM campaigns and have strong knowledge of SEM best practices. The Search Engine Marketing Specialist will be responsible for the creation and management of Search Engine Marketing campaigns. This includes account structure, keyword research, landing page testing, ad text creation, bid management, display network and others, while incorporating Direct to Consumer promotions.
Requirements - Minimum of 1 year experience in Search Engine Marketing (SEM). - Bachelor’s degree (preferably with a focus in Marketing). - Experience working with Google AdWords Search. - Experience working with Web Analytics tools. - A firm understanding of interactive marketing and online media. - Ability to think and problem-solve creatively. - Ability to problem-solve customer issues and escalate issues when additional assistance is required. - Excellent written and verbal communication skills.
- Setting up yearly marketing plan - Planning all activities related to new product launches - Planning all promotional activities - Responsible for analysing monthly data such as outlet sales,territory sales, product sales, turnover, sales cycle etc. - Monitoring competitor activities, conducting market surveys and research,etc. - Identifying market needs & trends - Formulating medium & long term strategies and defining overall growth objective & profitability targets.
Requirements - Must be a native Arabic Speaker - Needs to have at least 4 years of working experience. - Needs to have experience in Perfume,cosmetic or any luxury industry. - Needs to have a Bachelor Degree preferably in marketing.
- Develop and execute marketing plans and programs, both short and long range, in order to ensure the profit growth and expansion of Deek Duke brand - Establish marketing goals in order to ensure increasing in market share and profitability of Deek Duke - Conduct demographic and other marketing studies in order to identify trends to maximize effectiveness of marketing efforts - Research targeted markets and evaluate marketing strategies in order to identify and pursue potential consumers of Deek Duke services - Plan and oversee the organization's advertising and promotion activities in order to achieve best results of each campaign - Communicate plans and controls to outside advertising agencies on on-going campaigns in order to maximise exposure - Develop plans and manage CRM programme for Deek Duke guests in order to build customer loyalty - Develop and recommend pricing strategy for the organization in order to drive profitability and market in the long term - Evaluate market reaction to advertising programs, merchandising policy and product packaging and formulation in order to ensure the timely adjustment of marketing strategy and plans - Conduct marketing surveys on current and new product concepts in order to meet changing market and competitive conditions - Prepare marketing activity reports in order to review and track effectiveness of campaigns - Cooperate with upper management in order to set long-term marketing goals and strategies - Prepare regular reports for the Business development Director
Desired Skills and Experience - B.A or M.A in Marketing, Communications, or Business Administration - Minimum of four years in a managerial role Skills required: - Integrity & Confidentiality - Achievement / Results Oriented - Creativity & Innovation - Flexibility - Initiative - Teamwork - Leadership - Customer Satisfaction - Quality Orientation
You’ll be responsible for supervising fresh, exciting projects and making sure they’re delivered on time! You should have the ability to advise clients on their Marketing strategies.
Skills - Multi-disciplinary and Highly organized, able to work with multiple projects - Experience in Advertising, Marketing and Design - Be able to balance between time spent on jobs and short deadlines - Decision making and experienced in managing teams - Cultivated and trendy (yes, hip, cool, stylish…). - Experience: Minimum 3-5 years design experience as manager/consultant in advertising. - Languages: English and French are a must. - Education: Marketing, Management.
Social4ce is currently hiring a highly motivated, experienced, Beyrouth-based Community Manager (2-3 years experience). As « the face » of our company, you are responsible for establishing our clients' presence as well as integrating their messaging into the community in a compelling and valuable way for the members. You will build our clients' brand visibility and thought leadership by monitoring and participating in online conversations.
Responsibilities & skills Drive community strategy - Assist with creation, conception and presentation of social media strategy and integrated marketing campaigns - Ensure that the community strategy supports overall brand goals and objectives - Provide direction for our clients' public-facing communication, by creating a strategic marketing/communications plan
Content creation – Publishing - Create and maintain content calendars, including writing & posting relevant content
Moderation - Review user generated comments and posts and respond when appropriate in order to Foster a positive community and add value to the user’s experience - Escalate user-generated content, where appropriate, to internal stakeholders
Analytics - Use social listening Tools (Radian6, Buzzlogic, …) to generate valuable insights, to assist business.
Social Media Marketing - Create, manage and grow our clients' presence through blogs, Twitter, Facebook and other strategically relevant online properties.
Qualifications - passionate about using social media and online technologies and naturally develops strong compelling narratives - an extremely well-organized multi-tasker - flexible and responsive to constantly changing needs and priorities - excellent in creative problem solving – resourcefulness - passionate about creating content that will engage your audience - bi-lingual Arabic/English and writes without grammatical errors - Bachelor of Arts in Communications or related field - 2/3 years experience in a similar position - Knowledge of social media monitoring systems
The Social Media Account Executive will work within social4ce, acting as a link between clients and the agency. He/she is responsible for liaising between the client and other agency staff to coordinate social media campaigns.
The Social Media Account Executive will liaise closely with his/her clients throughout campaigns, often on a daily basis. He/she will manage administrative and campaign work, ensuring that this is all completed on time and on budget.
The Social Media Account Executive will report to an account manager.
The Social Media Account Executive role requires an individual who can harness integrated marketing communications, brand building, corporate communications, stakeholder engagement and issues management to advance the brand via social media.
He/she will be the primary point of contact for each brand’s social presence and will drive social media strategy implementation.
He/she has a strong grasp and demonstrable knowledge of social media, being immersed in it both personally and professionally.
He/she is able to produce excellent written materials (deliverables) and understand the importance of creating engaging content and maintaining the appropriate etiquette.
He/she has experience with a variety of monitoring and evaluation tools.
Responsibilities & skills Strategy Implementation - Implement the strategic plan developed by the account manager or lead strategist for building the client’s brand and enhancing customer loyalty via social media. - Collaborate with client and partner agencies to uncover and articulate business needs and objectives, and provide appropriate recommendations strategies and identify/implement programs to achieve client goals - Partner with teams on special projects, leverage content, design, digital media and engagement marketing groups to identify and, create and support new solutions and opportunities for consumers and Brand teams.
Campaign Management - Ensure that daily program requirements are being executed and that overall strategy/program goals are being met, on a daily, weekly and monthly basis - Provide daily supervision of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.z - Responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to WOM ethics and best practices. - Ensure consistency of messages across multiple networks
Client management - Responsible for ongoing execution of the social media strategy and programs of assigned clients (deliverables, account set-up, training, implementation) - Provide clients with sound support and technical advice - Attend client meetings on an ongoing basis, interface as needed with middle management level on client side
Reporting & analysis - Lead social media monitoring efforts, distribute learnings, address issues and opportunities. Act as a liaison with internal client departments. Provide directional learnings and actionable insights across all metrics. - Develop, manage and share trend reporting and opportunity landscape. Aggregate metrics and provide campaign scorecard across all execution channels. - Manage social ad/media campaign(s), including all reporting and learning communication.
Monitoring & research - Monitor online competitor presences/perceptions - Ability to collect relevant data for social media audits and benchmarks - Research new blogs and channels for relevance and trend identification
Qualifications Languages - English fluent: written and oral - Arabic fluent: written and oral - Abilities to deal within a multicultural environment
Presentation skills - Ability to convince - Exceptional communication skills with the team - Excellent oral, written (copywriting), and presentation skills. - Self-driven - Results oriented, with a positive outlook - A clear focus of high quality and business profit
Computer knowledge - Proficiency in Word, Excel, PowerPoint - Social Media monitoring tools like Radian6, Buzzlogic, Omniture, Google Analytics…
Specific Social Media Skills - High knowledge & usage of Social Media tools such as: - Facebook, Twitter, Linked In, Blogs, YouTube etc. - Social media monitoring tools - Strong content management and editorial experience - Knowledge of social media monitoring / analysis systems & ability to translate this date into valuable insights to assist business & clients. - Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. - Understanding of popular social networks – design, functionality, users
Qualifications - Undergraduate degree in communications, journalism, marketing, advertising, public relations, media studies, business and/or related fields. - 2 to 3 years of digital (and traditional) account experience - Previous experience with social media planning and implementation, including metrics and analysis and/or community management is a plus - Exceptional attention to detail - Strong team player - Strong research and project-management skills
Main responsibilities & duties - Social media market researcher, gathering, analyzing, and reporting on data about a particular client’s audience, market, industry, products, key competitors, customers and brand. - Collect & interpret online and social media conversation data using tools like Radian6, SocialEyez or others, in order to measure brand perception, brand reputation, analyze sentiment analysis, assess to find key insights or to help team members being community managers or strategists to optimize clients’ social media and digital presence, engagement, marketing campaigns and customer experience. - Responsible for turning data from conversations and behaviors in and among syndicated video sites/applications, mobile, widgets, forums, blogs, social networks, and other social media], into insightful and actionable analysis and recommendations for clients. - Collaborate with clients and internal team members to develop clear business and measurement objectives for each initiative. - Build weekly and monthly reports and measure against set of KPIs, analytics and qualitative findings from ongoing clients’ online monitoring - Research and understand client requirements, needs, context and goals, when performing social business analysis, by studying clients business functions; gathering information, evaluating output requirements working with team members consultants and managers - Utilize data, customer feedback, and critical thinking to determine effectiveness of brand strategies and campaigns and make adjustments as necessary. - Research, understand and use industry-specific and general brand activation trends to guide creative and innovative approaches.
Qualifications - Arabic fluent: excellent written & spoken (native) - English fluent: Good written & spoken - Digital communication skills - Presentation skills - Ability to convince - Excellent written and verbal communication skills, ability to prepare clear and concise client-ready documents - At ease in presenting strategic projects and solutions - Excellent analytical, organizational, project management and time management skills
Computer knowledge & SM skills - Word, Excel, PowerPoint - Strong expertise and usage of Excel - Experience working with popular social media monitoring and web analytics tools, ability to translate the collected social conversations data into valuable insights to assist clients in their business and social media engagement. - Data Analytics background - High knowledge & usage of Social Media channels such as Facebook, Twitter, LinkedIn, Blogs, YouTube - Web literacy and strong interest in social media
General skills - Deep understanding of digital marketing strategies and tactics across a range of disciplines including social media, search marketing, branding, HR and others - Ability to communicate fluently with business audiences - Excellent eye for detail and accuracy - Experience in quantitative and qualitative research programs, with proven ability to demonstrate data interpretation capabilities, including designing and analyzing online surveys. - Knowledge of data collection methods and analytical and statistical techniques, dashboard experience desirable
Education & Experience - University Degree: BA in Business, Finance, Economics,Statistics, Marketing - Master a plus - Experience 1-3 years experience in a reporting/analytics role - Business experience in working in management consulting (as business analyst preferable) or marketing research.
CV and motivation letter to info@experts4social.com
Description - Collaborates with cross-functional teams to develop marketing and communications plans that leverage the social media space - Develops content across owned and earned social channels. This could include blog posts, tweets, status updated, pins, photos and videos - Creates, manages and grows business presence across social media channels, including but not limited to blogs, Twitter, Facebook, LinkedIn, YouTube and Instagram - Updates and monitors user-generated content on social media outlets - Researches and analyzes online communities, trends and conversations - Stays current in the latest tools and social media tactics being used by brands, and in how to take advantage of opportunities to use new technologies and approaches - Monitors effective benchmarks for measuring the impact of social media programs. Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results - Monitor and engage in online conversations about the company and resolve consumer complaints found online - Conducts public opinion and attitude surveys online to identify the interests and concerns of key groups served by the organization - Trains and advises staff on the use of social media channels - Coordinate with the company in charge of Transmed’s website in order to finalize improvements and proceed with launching
Requirements - Bachelor's degree in Marketing, Business, Communication, Journalism, English or related field - Two or more years of interactive marketing/social media related experience - Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube & Instagram - Concise writing skills with proper spelling and grammar